Midlands Air Ambulance Charity has been celebrating 25 years of their lifesaving work throughout the last 12 months. For their celebrations, the charity decided to launch a year-long campaign to raise funds for their operations. The Lye-based organization’s “Air25” campaign has been its most publicly supported charity campaign to date. All the funds raised will go into supporting their medical flight missions.
Charity Events Help Raise Funds for Midlands
The “Air25” campaign included a host of fundraising events such as a birthday garden party, which took place at Hagley Hall and had the Countess of Wessex attending. All of the events during their 25th anniversary year campaign saw more than 42,000 participating. Midlands managed to raise £250,000 in the campaign and will be able to execute 100 medical flight missions using these funds.
Midlands also made a public appeal to their former crews and patients, which helped in making the campaign a success. Some former members of the original “Air5” air ambulance even got in touch to tell their stories and support the charity’s 25th anniversary campaign. The air ambulance charity took the opportunity to highlight their 25 years of lifesaving work across the Midlands. They raised awareness amongst the public about how the charity has impacted people’s lives during those 25 years of operations.
Help from Medical Flight’s Corporate Partners
For their “Air25” corporate partners, Midlands Air Ambulance Charity worked with Midland Expressway. The company supported the charity in their fundraising efforts to help them raise enough funds for carrying out 100 air ambulance missions.
Despite “Air25” being a great success, it served as a reminder for its corporate partner of the need for on-going fundraising to fund the charity’s operations. During their year-long “Air25” campaign, Midlands Air Ambulance carried out missions for more than 2,000 people with each mission costing them £2,500.