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Air Ambulance Charities Witness Innovative Fundraising


The Coronavirus pandemic has changed our lives in more than one way, but still, there are several aspects of our lives that remain unchanged and will continue to remain so in the years to come. The air ambulance industry is one among them. We have time and again highlighted how the industry in the UK, which relies heavily on charities to stay afloat, is struggling due to the COVID-19 pandemic. The local communities in the United Kingdom are not giving up. Although the pandemic is keeping people indoors, technology is now taking the front-seat to connect people and host events.

Virtual Ploughing Competition for Air Ambulance Charity

The farming community in the United Kingdom is a contributor to the cause of keeping air ambulance services afloat. As part of it, ploughing competitions are held from time to time. The proceeds of this event are then donated to air ambulance charities. However, due to the COVID-19 pandemic, the event, which sees a sizeable audience, had to be put on hold. Not being discouraged by the situation, some innovative thinkers took this competition online. Participants were asked to post their videos online, which were then judged virtually and the winners were chosen.

The Virtual Effort has Taken the Event Beyond Borders

This year’s VPlough saw participants from as far as Canada. Over 5,000 British pounds were raised in total, which went toward air ambulance charities. Vintage tractor, classes, and ploughing were some of the categories. The winners too donated their winnings for the cause. In addition, the event witnessed good sponsorships from the ones like Goodyear and NFU Mutual. The event won praise from Air Ambulance UK, which represents 21 charities in the country. Pulling off the event was truly remarkable given the current situation that the entire world is in. The event also enjoyed good media coverage.

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