Award-winning snack producer Fairfields Farm Crisps has announced a partnership with Air Ambulances UK to support the critical, lifesaving work of air ambulance charities across the country.
Profits to Support Emergency Care
As part of the collaboration, Fairfields Farm will launch a limited-edition Lightly Sea Salted chip packet, pledging a portion of profits to fund the emergency pre-hospital care provided by the 21 air ambulance charities operating nationwide. The company has committed to a minimum donation of approximately $12,600.
Air ambulance organizations rely almost entirely on public donations to maintain their essential services. Fairfields Farm’s initiative is expected to help raise not only much-needed funding but also greater public awareness for the dedicated medical teams who work around the clock to save lives.
Building on Local Partnerships
The chip producer launched this initiative in connection with its longstanding relationship with the Essex & Herts Air Ambulance, its local provider, which the business has supported over the years. Through this broader campaign, Fairfields Farm aims to support its regional air ambulance and contribute to the wider UK emergency medical network.
Raising Awareness with New Packaging
The special-edition chip packets will feature an illustration of an air ambulance helicopter landing in the Fairfields Farm fields, along with key information about Air Ambulances UK to engage and inform consumers about the charity’s lifesaving missions.
Giving Back to Lifesaving Crews
Robert Strathern, co-founder of Fairfields Farm, explained that the company wanted to give back in a meaningful way to the air ambulance crews who serve communities in times of urgent need. He emphasized that air ambulance services are vital, especially in rural areas like theirs, and with so many of these organizations depending on public donations, Fairfields Farm felt it was important to help support them. Strathern added that the company was proud to launch a product that not only shares the air ambulance story but also contributes directly to keeping their services available for those who rely on them.
Continued Support for Air Ambulance Services
A spokesperson for Air Ambulances UK expressed gratitude for Fairfields Farm’s support, noting that the company’s commitment would help ensure that air ambulance teams could continue delivering lifesaving care wherever and whenever it is most needed.
